Trademark and brand philosophy at Nialli Inc.

The trademarks and brands are the intellectual property of Nialli Inc. and as such are important and valuable assets of the corporation. Trademarks must be used properly. Follow these guidelines to use the trademarks and brands of Nialli Inc. in all communications, documents and electronic messages.

To whom these guidelines apply

These guidelines apply to staff, customers, dealers, consultants and other third parties of Nialli Inc.

Using the trademarks and logos of Nialli Inc.

You may refer to the products and services of Nialli Inc. by their associated trademarks and service marks, so long as such references (a) are truthful, fair and not misleading, and (b) comply with these guidelines, which may be modified by Nialli Inc. from time to time at the sole discretion of the corporation.

Specifically,

• Use the appropriate trademark symbol and trademark attribution of the marks and logos in question
• Do not incorporate the trademarks or logos of Nialli Inc. into your own product names, service names, trademarks, logos or company names
• Do not adopt marks or logos that are confusingly similar to the marks and logos of Nialli Inc.

Trademark usage

• The Nialli trademark is an adjective and not a noun. Appropriate and approved nouns must follow the trademark.
• An approved noun for another trademark can follow the Nialli trademark
• If the Nialli trademark prefaces a product, service or program, the ™ symbol is used. When Nialli functions as a company name in text, neither the trademark symbol nor a noun should be used.
• Nialli is used as a company name when referring specifically to the company as an entity
• In the first appearance of the trademark in a headline or the first prominent use and first appearance in body text, use the ™ symbol
• Never hyphenate or abbreviate the trademark for Nialli
• The Nialli logo must be used as provided by Nialli with no changes and may not be combined with any other object or text

Attribution statements

• When the Nialli logo is used, a footnote incorporating the following must be used: “Nialli and the Nialli logo are trademarks of Nialli Inc. in the United States, Canada and other countries.”
• When the Nialli trademark is used, a footnote incorporating the following must be used: “Nialli is a trademark of Nialli Inc. in the United States, Canada and other countries.”