Nialli™ legal
Nialli Cookie Policy
Last Updated: September 29, 2026
This Cookie Policy explains how Nialli Inc. ("Nialli," "we," "our," or "us") uses cookies and similar tracking technologies when you visit nialli.com or any website or digital property where this Cookie Policy is displayed (each a "Site").
This Cookie Policy should be read together with our Privacy Policy (https://www.nialli.com/legal/privacy-policy) and our Terms of Use (https://www.nialli.com/legal/terms-of-use). For a description of your personal data rights and our overall privacy practices, please see our Privacy Policy.
This Cookie Policy applies only to Nialli.com and its associated digital properties. Cookies used within Nialli product software, and related cloud services are described in product-specific legal materials.
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, legal requirements, or our business practices. We encourage you to review this Policy periodically.
1. What Are Cookies and Similar Technologies?
Cookies are small text files placed on your device by a website you visit. They store information about your session and browsing activity and allow the website to recognize your device on future visits, supporting usability, functionality, and personalization.
First-party cookies are set by Nialli. Third-party cookies are set by other organizations (such as analytics providers or advertising platforms) and may recognize your device across multiple websites.
In addition to cookies, we and our partners use related technologies, including:
- Pixels and web beacons: Small invisible images or scripts embedded in web pages or emails that transmit data (e.g., whether an email was opened or a page was visited);
- Tags and scripts: Code snippets deployed through tag management systems (e.g., Google Tag Manager) that load analytics, advertising, and functionality tools;
- Local storage: Browser storage that persists data on your device beyond a single session;
- Session recording tools: Technologies that record interactions with the Site (e.g., mouse movements, clicks, scrolling) to help us identify usability issues.
All of the above technologies fall within the scope of this Cookie Policy.
2. Cookie Categories We Use
We use both persistent cookies (which remain on your device until deleted or expired) and session cookies (which are deleted when you close your browser).
2.1 Strictly Necessary Cookies
These cookies are essential for the Site to function. They support security (e.g., Cloudflare bot protection and DDoS mitigation), content delivery, session management, and core site operations. Strictly necessary cookies cannot be disabled via our cookie preference controls, as the Site cannot function without them.
2.2 Functionality Cookies
These cookies enable enhanced or personalized features, such as remembering chat interactions and preferences, supporting A/B testing, and recognizing returning visitors. They are non-essential but improve the quality of your experience. They may be set by Nialli or by third-party providers.
2.3 Performance and Analytics Cookies
These cookies help us understand how visitors use the Site, including pages viewed, time on page, navigation paths, traffic sources, and session behavior. This data helps us improve site performance and user experience. Technologies include:
- Google Analytics: Tracks site usage, page performance, and event data;
- HubSpot Analytics: Tracks contact behavior and marketing attribution;
- Microsoft Clarity: Session recordings, heatmaps, and interaction data. Clarity uses pseudonymous identifiers (e.g., MUID) and requires consent in jurisdictions where consent is required for analytics technologies.
2.4 Advertising and Targeting Cookies
These cookies support interest-based advertising, conversion tracking, and campaign performance measurement. They may be set by third-party platforms and may recognize your device across different websites and apps. Advertising platforms include:
- Google Ads: Conversion tracking and remarketing;
- Meta (Facebook/Instagram): Ad delivery, remarketing, and conversion tracking via Meta Pixel;
- LinkedIn: Ad measurement and audience building via the LinkedIn Insight Tag;
- Microsoft Advertising (UET Tag): Conversion tracking; relies on the ad_storage consent signal to activate advertising cookies;
- X (Twitter) Website Tag: Ad measurement and remarketing.
Advertising and targeting cookies are only set if you provide consent. Microsoft UET, Microsoft Clarity (MUID, ANONCHK), and related technologies rely on the ad_storage and analytics_storage consent signals.
3. How We Use Cookies
| Purpose | Description |
|---|---|
| Essential operation | To support page loading, security controls, content delivery, and bot/spam protection. Ensures core Site features function correctly. |
| Analytics and improvement | To understand how visitors navigate the Site, which content is most useful, where users encounter friction, and how to improve the overall experience. |
| Functionality and personalization | To remember your chat interactions, preferences, and optional site features across sessions. |
| Advertising and measurement | To measure conversions, optimize ad performance, build remarketing and suppression audiences, and deliver relevant advertising on third-party platforms. Tools include Google Ads, LinkedIn Insight Tag, Meta Pixel, X Ads, and Microsoft UET. |
| Email engagement measurement | To understand whether emails we send were opened or whether links were clicked, using pixels or web beacons. This helps us improve communication relevance. |
4. Consent and Cookie Preferences
4.1 Our Cookie Consent Banner
When you first visit nialli.com, you will see a cookie consent banner. No non-essential cookies are set unless you actively grant consent, regardless of where you are visiting from. This is consistent with Google Consent Mode v2 requirements.
If you are visiting from the European Union, European Economic Area, European Free Trade Association member states, the United Kingdom (including the Crown Dependencies and Gibraltar), Brazil, or South Korea, the banner allows you to:
- Accept all cookies;
- Decline all non-essential cookies; or
- Manage your preferences by category (analytics, functionality, advertising).
If you are visiting from any other location, the banner allows you to accept all cookies or decline all non-essential cookies.
Your preferences are saved and applied to all Site pages. You can review or change your preferences at any time using the cookie settings link on the Site, by clearing your browser cookies to trigger the banner again, or by contacting us at PrivacyOfficer@nialli.com.
Your consent preferences are stored for six months, after which the banner will appear again so that you can confirm or change your choices. Some browsers with strict privacy protections (such as Safari’s Intelligent Tracking Prevention) may clear the preference cookie sooner, which will also cause the banner to reappear.
4.2 Managing Cookies Through Your Browser
Most browsers allow you to view, block, or delete cookies through their settings menus. Refer to your browser’s help documentation for instructions. Note that blocking certain cookies may affect Site functionality. Cookie settings may also be device-specific.
4.3 Global Privacy Control (GPC)
Your browser or extension may send a Global Privacy Control (GPC) signal indicating that you prefer not to have your data sold or shared. We respond to recognized browser-based GPC signals on all Site pages.
Where a GPC signal is detected, consent for all non-essential cookies is automatically declined and you will be shown a notice confirming this. Strictly necessary cookies remain active so that the Site can function. You may change your preferences at any time using the cookie settings link on the Site.
4.4 Opting Out of Advertising Cookies
You may opt out of targeted advertising through industry tools:
- http://www.aboutads.info/choices/ (US)
- http://optout.networkadvertising.org/ (US)
- http://www.youronlinechoices.eu/ (EU)
These opt-outs limit behavioral advertising but will not disable all advertising. You can also manage ad preferences through your account settings on individual platforms (e.g., Google, LinkedIn, Meta).
5. Complete Cookie Reference Table
The following table identifies the key cookies and similar technologies deployed on nialli.com, including their provider, type, consent category, and purpose. This list is updated as technologies are added or removed.
| Cookie / Technology | Provider | Type | Consent category | Purpose |
|---|---|---|---|---|
| __cf_bm, cf_clearance | Cloudflare | 1st-party | Strictly necessary | Bot protection and DDoS mitigation; essential security |
| JSESSIONID / session cookie | Nialli/HubSpot | 1st-party | Strictly necessary | Session management and site authentication |
| __hs_cookie_cat_pref | HubSpot | 1st-party | Strictly necessary | Stores cookie consent preferences |
| rc:: | Google reCAPTCHA | 3rd-party | Strictly necessary | Bot and fraud prevention for forms |
| messagesUtk | HubSpot | 1st-party | Functionality | Identifies returning chat visitors for continuity |
| AI Customer Agent session cookies (HubSpot) | HubSpot | 1st-party | Functionality | AI Customer Agent: session management, conversation continuity, and behavioural context for the HubSpot AI Customer Agent chat widget. Loads only if functionality cookies are accepted. See Section 8 for full details. |
| hs_ab_test | HubSpot | 1st-party | Functionality | A/B testing preferences for site features |
| _ga, _ga_* | Google Analytics | 1st-party | Analytics | Distinguishes users; tracks sessions and page views |
| __hstc, hubspotutk, __hssc | HubSpot | 1st-party | Analytics | Website analytics and contact tracking |
| _wt_* | Wistia | 3rd-party | Analytics | Video analytics; tracks viewing behavior |
| CLID, MR, MUID | Microsoft Clarity | 3rd-party | Analytics / Advertising | Session analytics, heatmaps; MUID supports ad validation |
| ANONCHK | Microsoft Clarity/Ads | 3rd-party | Advertising | Advertising validation and identity resolution |
| _gcl_au, _gads, IDE | Google Ads | 3rd-party | Advertising | Ad conversion tracking and remarketing |
| _fbp, _fbc | Meta (Facebook) | 3rd-party | Advertising | Ad delivery, remarketing, and conversion tracking |
| li_fat_id, UserMatchHistory | 3rd-party | Advertising | Ad measurement and audience building via Insight Tag | |
| msd_dnt, _uetsid, _uetvid | Microsoft Ads (UET) | 3rd-party | Advertising | Conversion tracking; uses ad_storage consent signal |
| _twclid | X (Twitter) | 3rd-party | Advertising | Ad measurement and remarketing |
Note: The Microsoft MUID and ANONCHK identifiers are shared between Microsoft Advertising and Microsoft Clarity. They are used for advertising validation, identity resolution, and ad conversion reporting in addition to analytics.
6. Subprocessors and Third-Party Cookie Providers
Some cookies are set by our third-party processors (e.g., HubSpot, Google). These processors may use their own subprocessors. For a full list of Nialli’s website subprocessors, see: https://www.nialli.com/legal/subprocessors.
Each third-party provider listed above operates under its own privacy policy and data practices. We encourage you to review the privacy policies of those providers for additional information.
7. Cookies and Email Communications
Emails we send may contain pixels or web beacons that allow us to measure engagement—for example, whether an email was opened or a link was clicked. This helps us understand the effectiveness of our communications and improve relevance. You can manage email preferences or opt out at any time using the unsubscribe link in any marketing email or by contacting PrivacyOfficer@nialli.com.
8. AI Chat Agent and Conversation Data
8.1 HubSpot AI Customer Agent
Nialli has deployed the HubSpot Breeze Customer Agent on nialli.com. This is an AI-powered conversational assistant that responds to visitor enquiries in real time. The chat widget is visible on the Site and clearly identifies itself as an AI system, not a human agent.
Nialli also uses the broader HubSpot Breeze AI suite – including Breeze Copilot, Breeze Intelligence, Breeze Prospecting Agent, Breeze Content Agent, and Breeze Social Agent – within its HubSpot CRM platform. These tools operate on CRM data and do not set additional cookies on nialli.com beyond those listed in Section 5. However, if you interact with the Site and subsequently become a contact in Nialli’s CRM (e.g., by submitting a form or chatting with the Customer Agent), Breeze AI tools may process your CRM record – including data collected through Site cookies and forms – in accordance with our Privacy Policy and DPA.
8.2 What Data the Chat Agent Collects
When you interact with the HubSpot AI Customer Agent, the following data is collected:
- Conversation transcripts: the full text of messages you send to and receive from the AI agent during a chat session;
- Contact information you voluntarily provide during the conversation (such as your name or email address);
- Session identifiers: HubSpot sets cookies (including messagesUtk) to recognise returning visitors and maintain conversation continuity across sessions;
- Behavioural context: pages visited before and during the chat session, to help the AI agent provide contextually relevant responses.
8.3 How Conversation Data Is Used
Conversation data collected through the HubSpot AI Customer Agent is used to:
- Generate and deliver AI responses to your enquiries in real time;
- Store conversation history in HubSpot CRM so that Nialli’s sales and support team can follow up if you request it;
- Improve the quality and relevance of AI agent responses over time (using aggregated and de-identified insights only; Nialli has not opted in to HubSpot’s AI model training using identifiable conversation data);
- Support Nialli’s sales and marketing activities, consistent with our Privacy Policy.
8.4 Consent and Opting Out
The HubSpot AI Customer Agent widget loads as part of the Site’s functionality cookies. It will only activate if you have consented to functionality cookies.
Where our banner offers category-level controls (see Section 4.1), you may accept functionality cookies while declining analytics or advertising cookies, and the AI Customer Agent will load. Where category-level controls are not offered, the agent will load only if you accept all cookies. If you decline all non-essential cookies, or if a Global Privacy Control signal is detected, the AI Customer Agent will not load.
You may also choose not to interact with the chat widget at any time, regardless of cookie preferences. Conversation data you provide is processed as described in our Privacy Policy. To request deletion of a conversation transcript, contact PrivacyOfficer@nialli.com.
For more information about how the AI Customer Agent processes personal data, see Section 16 of our Privacy Policy and the HubSpot entry in our Subprocessors list.
9. Contact Us
If you have questions about this Cookie Policy or how we use cookies, please contact our Privacy Officer:
Nialli Inc.
Privacy Officer
1301 – 401 9th Ave. SW
Calgary, AB T2P 3C5, Canada
Email: PrivacyOfficer@nialli.com
Website: https://www.nialli.com/legal
You may request this Cookie Policy in an accessible format if required.